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article

An integrative review of the decoy effect on choice behavior

Pravesh K. Padamwar, Jagrook Dawra

Psychology & Marketing > 41 > 11 > 2657 - 2676

Since 1982, the decoy effect has been one of consumer behavior literature's most discussed and documented phenomena. It has several managerial implications in gaining strategic advantages, such as product management and profit maximization. Numerous attempts have been made to explain the decoy effect. However, there is no clear consensus in the literature regarding the underlying mechanism of the...

article

Blocked versus interleaved: How range contexts modulate time perception and its EEG signatures

Cemre Baykan, Xiuna Zhu, Artyom Zinchenko, Zhuanghua Shi

Psychophysiology > 61 > 8 > n/a - n/a

Accurate time perception is a crucial element in a wide range of cognitive tasks, including decision‐making, memory, and motor control. One commonly observed phenomenon is that when given a range of time intervals to consider, people's estimates often cluster around the midpoint of those intervals. Previous studies have suggested that the range of these intervals can also influence our judgments,...

article

Visual context processing and its development in gamers and non‐gamers

Bahtım Kütük, Aslı Aslan, Ali Aytemur

Developmental Science > 26 > 1 > n/a - n/a

Visual context processing was investigated in both action video game players and nonplayers using the Ebbinghaus illusion task (N = 312, 39.4% female) in a cross‐sectional study design. When presented in context, players showed markedly poorer target size discrimination accuracy compared with nonplayers in the 6‐, 7‐, 8‐, and 9‐years old age groups, but this difference was reduced in 10‐years old...

article

The effect of source credibility on bullshit receptivity

Sandra Ilić, Kaja Damnjanović

Applied Cognitive Psychology > 35 > 5 > 1193 - 1205

Pseudo‐profound bullshit pertains to grammatically and syntactically correct but meaningless sentences, that, due to syntactical correctness appear as made to communicate something and research shows that people deem them profound. However, the effect of differing source credibility on bullshit profoundness evaluations has, to our knowledge, not yet been tested. We presented participants with pseudo‐profound...

article

Context effect and confirmation bias in criminal fact finding

Eric Rassin

Legal and Criminological Psychology > 25 > 2 > 80 - 89

Purpose Fact finding is an important part of the job of criminal trial judges and juries. In the literature, several potential pitfalls hindering fact finding have been identified, such as context effects (i.e. an unintended effect of non‐probative information on conviction) and confirmation bias (i.e. a skewed selection of and overreliance on guilt‐confirming evidence and neglect of exonerating...

article

The role of the native language in auditory and visual context effect modalities

Sari Goldstein‐Diament, Eli Vakil

Applied Cognitive Psychology > 33 > 4 > 561 - 570

Facilitation of memory for target stimuli due to similar context in the learning and testing phases is known as “context effect” (CE). The present study aimed to investigate the interaction between CE as elicited by the consistency of the language of presentation (Hebrew vs. English) with the native language (Hebrew vs. English) in both auditory and visual modalities. Overall, 120 individuals participated...

article

Illusory inconsistencies in judgment: Stimulus-evoked reference sets and between-subjects designs

Lim M. Leong, Craig R. M. McKenzie, Shlomi Sher, Johannes Müller-Trede

Psychonomic Bulletin & Review > 2019 > 26 > 2 > 647-653

Asked to judge the subjective size of numbers in a between-subjects design, participants rated 9 as larger than 221 (Birnbaum, 1999). The 9 > 221 effect seems to indicate that different stimuli evoke different contexts for comparison, and sounds a warning for the interpretation of between-subjects comparisons. We show that, contrary to appearances, the effect is not a result of stimulus-evoked...

article

Range effect on extremeness aversion

Pravesh Kumar Padamwar, Jagrook Dawra, Vinay Kumar Kalakbandi

DECISION > 2018 > 45 > 4 > 345-355

Extremeness aversion is the tendency of choice makers to avoid extreme options and choose an intermediate option. This leads to an increase in the relative choice share of an extreme alternative (target) by the introduction of a new extreme alternative that makes the target an intermediate option. This paper examines the range effect, which is the impact of the increase in the perceived distance between...

article

Effect of contextual knowledge on spatial layout extrapolation

Emmanuelle Ménétrier, André Didierjean, Valérie Barbe

Attention, Perception, & Psychophysics > 2018 > 80 > 8 > 1932-1945

Boundary extension (BE) refers to the tendency to remember a previously perceived scene with a greater spatial expanse. This phenomenon is described as resulting from different sources of information: external (i.e., visual) and internally driven (i.e., amodal, conceptual, and contextual) information. Although the literature has emphasized the role of top-down expectations to account for layout extrapolation,...

article

The effect of emotionally valenced eye region images on visuocortical processing of surprised faces

Shuaixia Li, Ping Li, Wei Wang, Xiangru Zhu, more

Psychophysiology > 55 > 5 > n/a - n/a

In this study, we presented pictorial representations of happy, neutral, and fearful expressions projected in the eye regions to determine whether the eye region alone is sufficient to produce a context effect. Participants were asked to judge the valence of surprised faces that had been preceded by a picture of an eye region. Behavioral results showed that affective ratings of surprised faces were...

article

Risk preference and choice stochasticity during decisions for other people

Francesco Rigoli, Katrin H. Preller, Raymond J. Dolan

Cognitive, Affective, & Behavioral Neuroscience > 2018 > 18 > 2 > 331-341

In several contexts, such as finance and politics, people make choices that are relevant for others but irrelevant for oneself. Focusing on decision-making under risk, we compared monetary choices made for one’s own interest with choices made on behalf of an anonymous individual. Consistent with the previous literature, other-interest choices were characterized by an increased gambling propensity...

article

Perceptual asymmetry during free viewing of words and faces: The effect of context on recognition

Eli Vakil, Hadas Liberman

Brain and Cognition > 2016 > 109 > C > 43-49

There is ample evidence supporting the dissociation between the role of the left and right cerebral hemispheres in processing words and faces, respectively. Nevertheless, research has not yet studied the effect of perceptual asymmetry in memory context effect tasks using words and faces. Thus, the present study researches the advantages of presenting information in the right versus left hemispace...

article

Context effects and the temporal stability of stated preferences

Ulf Liebe, Cordula Hundeshagen, Heiko Beyer, Stephan von Cramon-Taubadel

Social Science Research > 2016 > 60 > C > 135-147

In stated preference studies it is assumed that individuals' answers reflect true preferences and are stable over time. We test these two assumptions of validity and reliability using as an example a choice experiment study on ethical consumption that measures preferences for a Peace Product jointly produced by Israeli and Palestinian producers as well as for organic products. In a web survey conducted...

article

How durable are compromise effects?

Marcel Lichters, Holger Müller, Marko Sarstedt, Bodo Vogt

Journal of Business Research > 2016 > 69 > 10 > 4056-4064

The compromise effect, according to which consumers tend to prefer options positioned as a compromise in a given set of extreme options, ranks among the most prominent context effects in marketing research. Tying in with the recent debate on the robustness of the effect, this research shows that the effect is robust in terms of durable goods when using real branded products, including real payments,...

article

Self-reports of trauma and dissociation: An examination of context effects

Peter Lemons, Steven Jay Lynn

Consciousness and Cognition > 2016 > 44 > C > 8-19

To examine context effects in moderating the link between self-reported trauma and dissociation in undergraduate samples, we administered these measures either in the same or different experimental contexts. Trauma History Screen/THS (Carlson et al., 2011)-Dissociative Experiences Scale/DES-II (Bernstein & Putnam, 1986) correlations revealed a context effect (greater correlations in same test...

article

Affective responses to ambivalence are context-dependent: A facial EMG study on the role of inconsistency and evaluative context in shaping affective responses to ambivalence

Hannah U. Nohlen, Frenk van Harreveld, Mark Rotteveel, Ard J. Barends, more

Journal of Experimental Social Psychology > 2016 > 65 > C > 42-51

It has long been debated whether attitudinal ambivalence elicits negative affect and evidence for such a link is inconclusive. Using facial EMG, we tested the idea that affective responses to ambivalence are dependent on the inconsistency of evaluations in the current situation. In a person perception task, participants were presented with positive (e.g., friendly, intelligent), negative (e.g., jealous,...

chapter

Towards a universal value scale for quantifying the quality of speech communication across services

Sebastian Moller, Jens Berger

2016 Eighth International Conference on Quality of Multimedia Experience (QoMEX) > 1 - 6

2016 Eighth International Conference on Quality of Multimedia Experience (QoMEX)

This paper reports on ongoing work in ITU-T Study Group 12 on developing a universal scale quantifying quality across different types of speech communication services. In contrast to a quality rating scale, this scale should be deliberated from the judgment context as far as possible. As a consequence, it should be possible to compare different types of services on such a scale, in order to justify...

article

Death-related publicity as informational advertising: evidence from the music industry

Leif Brandes, Stephan Nüesch, Egon Franck

Marketing Letters > 2016 > 27 > 1 > 143-157

The sales of books, DVDs, and music albums frequently increase substantially after the death of an artist. Yet, the mechanism behind this stylized fact remains unclear. In this paper, we examine whether after-death sales increases reflect primarily an affective reaction of existing customers or informative advertising for previously uninformed new customers. In our main study, we use weekly sales...

article

The effect of attribute-based and alternative-based processing on consumer choice in context

Jung Min Jang, Song Oh Yoon

Marketing Letters > 2016 > 27 > 3 > 511-524

The current research proposes that the extent to which consumer choices are affected by the decision process depends on the underlying nature of the choice problem. Specifically, choices resulting from substantial inter-brand comparisons and tradeoff analyses are vulnerable to whether product information is evaluated by attribute- or alternative-based processing. By contrast, choices resulting from...

article

Context Effect in the Categorical Perception of Mandarin Tones

Fei Chen, Gang Peng

Journal of Signal Processing Systems > 2016 > 82 > 2 > 253-261

The categorical perception of tones is based not only on word-internal F0 cues but also on external F0 cues in the contexts. The present study focuses on the effects of different types of preceding contexts on Mandarin tone perception. In the experiment, subjects were required to identify a target tone with the preceding context. The target tone was from a tone continuum ranging from Mandarin Tone...

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Search results

An integrative review of the decoy effect on choice behavior

Blocked versus interleaved: How range contexts modulate time perception and its EEG signatures

Visual context processing and its development in gamers and non‐gamers

The effect of source credibility on bullshit receptivity

Context effect and confirmation bias in criminal fact finding

The role of the native language in auditory and visual context effect modalities

Illusory inconsistencies in judgment: Stimulus-evoked reference sets and between-subjects designs

Range effect on extremeness aversion

Effect of contextual knowledge on spatial layout extrapolation

The effect of emotionally valenced eye region images on visuocortical processing of surprised faces

Risk preference and choice stochasticity during decisions for other people

Perceptual asymmetry during free viewing of words and faces: The effect of context on recognition

Context effects and the temporal stability of stated preferences

How durable are compromise effects?

Self-reports of trauma and dissociation: An examination of context effects

Affective responses to ambivalence are context-dependent: A facial EMG study on the role of inconsistency and evaluative context in shaping affective responses to ambivalence

Towards a universal value scale for quantifying the quality of speech communication across services

Death-related publicity as informational advertising: evidence from the music industry

The effect of attribute-based and alternative-based processing on consumer choice in context

Context Effect in the Categorical Perception of Mandarin Tones

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