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This paper presents factors influencing the choice of strategies and means for the communication of large-scale research as a part of science communication. It addresses project leaders, researchers, and communication professionals working for large-scale research projects. The empirical study uses two qualitative methods, focuses on influences on the communication strategies of large-scale research...
Social media marketing (SMM) has become an essential means of marketing in various industries, however, the attitude of financial service industry is relatively conservative. This paper explores the influencing mechanism of SMM activities on relationship marketing outcomes via relationship quality, and investigates the moderating effects of culture value on the relationships between SMM and relationship...
Leveraging customer data in scale and often in real time has led to a new field called programmatic commerce — the use of data, automation and analytics to improve customer experiences and company performances. In particular in advertising and marketing, programmatic applications have become very popular because they allow personalization/ micro-targeting as well as easier media planning due to the...
Online marketing is identified as one of the key drivers of European digital economy. Recent studies have shown that advertising is not adding direct value for the advertisers only, but it creates significant additional indirect value and jobs while boosting innovation and creativity. In Europe online advertising has grown dramatically. It is expected that online advertising revenues will surpass...
Social media has a tremendous impact on current culture and trends. It has revolutionized the way in which people communicate with one another. Malicious entities exploit the vulnerabilities brought upon by the availability of personal data content on these networks. Openly sharing personal information online can make a user vulnerable to threats such as identity theft, phishing attacks, and profile...
Sentimental Analysis is one of the most popular technique which is widely been used in every industry. Extraction of sentiments from user's comments is used in detecting the user view for a particular company. Sentimental Analysis can help in predicting the mood of people which affects the stock prices and thus can help in prediction of actual prices. In this paper sentimental analysis is performed...
Agile Software Development (ASD) is increasingly common in globally distributed teams -- it is known as AGSD. However, while in ASD face-to-face interactions are preferred over document-based communications, in global software development document-based communication is preferred. These differences affect Architectural Knowledge Management. AGSD workers preferably convey architectural knowledge (AK)...
Nowadays, the use of agile methodologies (AM) in Global Software Development (GSD) -- known as AGSD -- is increasingly common. However, AM and GSD are not completely compatible. On the one hand, in AM people interactions (face-to-face) are preferred over document-based communications to share knowledge. On the other hand, in GSD knowledge sharing is conducted through documents to minimize the effect...
Video website is one of the fast growing Internet industry in recent years. Although the network video industry maintains a steady market expansion, long-term loss issues of the major online video sites remain unresolved. In order to achieve economies of scale and relieve stress, merger and acquisition (M&A) events between the video sites occur frequently. Can video sites get rid of loss-making...
Many experts agree that the greatest threat to the success of any project, especially IT projects, is a failure to communicate. Project managers say they spend as much as 90 percent of their time communicating. Just as it is difficult to understand people and their motivations, it is also difficult to communicate with people effectively. Communications software and collaboration tools like e-mail,...
The purpose of this research is to examine the ability of Social Networking Technologies in relation to its capability to generate revenue for Rugby League (RL) organisations within the United Kingdom. Social Networking Technologies have blossomed over the past decade, as they have become an integral part of their everyday lives. Organisations are now viewing this technology as a new marketing method...
Social networks have been one of the most simple, available and developed means of communication. Herewith, even more companies pay attention to their reputation because one simple comment or opinion about a product/service of a company/brand could influence the decision making of other users/consumers. This work aims to better understand how the social networks are increasingly sought after by people...
Small and medium enterprises (SMEs) are viewed as a key driver of economic and social development. SMEs in Nairobi face stiff competition due to a saturated market offering the same typed of services. This project aims to create links between SMEs using a web-based service. This paper describes the project plan and prototyping method of this web-based service encompassing testing and analysis plan-for...
With the rise of Big Data, a data-driven approach to business is transforming enterprises. Companies today are thinking about and using data in a myriad new ways to drive business value; from reducing risk and fraud in the financial sector to bringing new pharmaceuticals to market more quickly at a higher level of efficacy. Retailers can track purchase patterns and consumer preferences more accurately...
To enhance the listed firms' willingness to pay out cash dividend and to improve the level of ratio of cash dividend to net profit, the China Securities Regulatory Commission has enacted six files about cash dividend policy of listed firms from2001 to 2013, which are defined “Semi-mandatory Dividend Policy” by academia‥ The policy does not stipulate the specific ratio of cash dividend to net profit...
Management communication Ecuadorian companies is presented as a challenge of innovation processes and organization, and more particularly in the north of the country where communication has been restricted only to treatment with the media. Likewise, there are no identified communication objectives. Communication, from all perspectives of study (organizational, commercial, interpersonal), is a set...
Indonesia had 80 million netizen, but the spending of consumer goods companies for digital advertising media such as the one provided by Google, Youtube, Yahoo, and U-Ad was very low, only about 1% from total advertising spending. Especially for total spending of companies in U-Ad, a digital advertising media provided by Telkom Indonesia, was remain the lowest among those digital media advertising...
The United States and its Allied Forces have had tremendous success in combat operations. This includes combat in Germany, Japan and more recently in Iraq and Afghanistan. However not all of our stabilization and reconstruction operations (SARO) have been as successful. Several studies have been carried out on SARO by organizations such as the National Defense University and the Naval Post Graduate...
Sentiment analysis is a trending topic that is widely studied in the recent years. As a result of social media being used actively, companies use machine learning systems to monitor and understand their customers' feedback. Over the time a given classical sentiment analysis system is being affected because of some phrases disappear and some other words emerging. On the other hand, a labeled dataset...
The decreasing costs of network access, as well as, the growth of its accessibility to individuals raised the internet popularity. Internet and cyber market are redefining the relationship between buyers and sellers, enabling the development of interactive relations between companies and customers. This paper examines the use of social marketing by SEE companies in order to find out whether they are...
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