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enterprises adopt the method based on search engine optimization (SEO) to implement search engine marketing (SEM). Besides, in order to help enterprises to monitor the SEO performance of website, and constantly enhance overall competitiveness of website on the Internet, we proposed a SEO monitoring strategy based on keywords
audiences and website's competitors when analyzing keywords; (2) insert keywords into web text that will appear on search engine results pages, and (3) involve their web content and websites with other web content creators. Implications: Because successful search engine optimization requires considerable time, professional
Search engine optimization (SEO) is a process of improving the prominence of a website. Following a reverse engineering approach, in this paper, we study and analyze the key influence factors in the process of web search. We firstly build a system to automatically crawl all factors of 200 thousand web pages. Then we make a content analysis including Page Rank, URL and HTML analysis based on top 20...
According to the report of the world Travel & Tourism Council in 2007, half of the American travelers make their accommodations reservations through the internet. Therefore, the rankings in the search engine results become more important. In order to understand the feasibility of applying the techniques of search engine optimization (SEO) to tourism industry as well as its influences and marketing...
and features of e-government, the paper take some methods, such as domain design, hyperlink optimization, keyword, web design and monitoring system, Government website optimization can effectively improve government website ranking in search engine results, increase government website visits, promote e-government
In this paper, we analyzed the influence of geographical area (Jordan) and a local culture on website search engine ranking, and identify the effect and the relationship of the local society keywords in increasing website ranking. Our analysis provides a foundation for understanding the search engine optimization in
the OTOP entrepreneurs. The website is supported by Chiang Mai Provincial Administrative Organization including 25 sub-districts and 250 entrepreneurs. To improve the performance of the website, the search engine optimization (SEO) is importance in the online marketing including the tittle, keywords, description. However
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