The Infona portal uses cookies, i.e. strings of text saved by a browser on the user's device. The portal can access those files and use them to remember the user's data, such as their chosen settings (screen view, interface language, etc.), or their login data. By using the Infona portal the user accepts automatic saving and using this information for portal operation purposes. More information on the subject can be found in the Privacy Policy and Terms of Service. By closing this window the user confirms that they have read the information on cookie usage, and they accept the privacy policy and the way cookies are used by the portal. You can change the cookie settings in your browser.
Keyword auctions were widely used by search engines to sell the advertisement on the result pages. To date, the most widely used auction mechanism is wGSP (weighted and generalized second-price). This paper presents an optimal pricing strategy under wGSP for advertiser to bid keywords for their websites. In brief, the
Keyword auctions are being used to sell the positions along the side of organic results shown by search engine when user types a keyword or a query related to keyword in a search engine. It has been a huge revenue generating arena for search engines since last decade. Irrespective of the great success of these types
In recent years, the listing service is widely used in search site such as Yahoo!, Google, and MSN. In the list service, Advertising rate and advertising order are decided by the auction that is called Generalized Second Price Auction (GSP). There are a lot of researches on GSP. However, in those researches, the advertisement is mutually independent. Additionally, the value of advertisement is not...
Bid optimization is now becoming quite popular in sponsored search auctions on the Web. Given a keyword and the maximum willingness to pay of each advertiser interested in the keyword, the bid optimizer generates a profile of bids for the advertisers with the objective of maximizing customer retention without
the registered bidders. Given (1) the valuation of the advertisers competing for sponsored slots corresponding to a keyword, and (2) relevant click-through rates, the proposed algorithm generates a bid profile that can be input to a standard generalized second price based sponsored search auction mechanism. The bid
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.