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audiences and website's competitors when analyzing keywords; (2) insert keywords into web text that will appear on search engine results pages, and (3) involve their web content and websites with other web content creators. Implications: Because successful search engine optimization requires considerable time, professional
Search engine optimization (SEO) is a process of improving the prominence of a website. Following a reverse engineering approach, in this paper, we study and analyze the key influence factors in the process of web search. We firstly build a system to automatically crawl all factors of 200 thousand web pages. Then we make a content analysis including Page Rank, URL and HTML analysis based on top 20...
Web System architecture is one of complex distributed environment. But this search system is having the criticalities in terms of fast and reliable search. In this work, a fuzzy integrated search under user and the content perspective is defined. The search model is divided is applied as the global keyword map at the
Search results in technical forums are typically keyword based. The relevance of a link is usually gauged by closest content match. However, it has been shown in literature that users' click behavior is an integral part of deciding the relevance of a search result. Moreover, it is not just the number of clicks that
In this paper, we analyzed the influence of geographical area (Jordan) and a local culture on website search engine ranking, and identify the effect and the relationship of the local society keywords in increasing website ranking. Our analysis provides a foundation for understanding the search engine optimization in
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