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In a common opinion, online shopping is considered more risky than traditional shopping in regular shops. The results of research presented in this article constitute an attempt to look at the issue from a wider perspective. In the article, the following questions have been answered: What apprehensions and doubts accompany e-consumers while making online shopping? Which are the most important for...
The objective of surveys was to analyse the relationships between the consumers' demographic features and the perceived thereby risk of purchasing meat products, the ways of minimising thereof and the probability of renewed purchase of those products in the situation of appearance of information on threat. The surveys were carried out by the method of face-to-face interview on the representative sample...
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