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Gender differences in children’s toy interests and play behaviors are large and may lead to gender differentiation of physical, cognitive, and social development among children. In this Special Issue, we gather together cutting-edge research on the factors that affect gender differences in children’s toy interests, how subtle gender-related messages affect children’s performance and behaviors, and...
LEGO® construction sets are a staple in many children’s lives. Given worldwide distribution, generations of children have grown up playing with these brightly colored, interlocking plastic bricks. Historically marketed to all children, the LEGO® Group has begun targeting male and female consumers differentially with the introduction of product lines such as LEGO® City and LEGO® Friends. Although the...
Through their 11 official princesses, Disney circulates powerful and consistent messages regarding gender norms and roles. Inspired by the princesses’ ubiquity in the lives of young girls, we examined how preschool girls interpreted gender-role stereotypes in Disney Princess media both through their pretend play behaviors and their discussions of the princesses. Participants included 31 3- to 5-year-old...
Although content analyses have found that superhero programs in the media portray strong gender stereotypes of masculinity, little research has examined the effects of viewing such programs. In the current study, 134 mothers of preschool children (from the Western and Northwestern United States) reported their child’s superhero exposure in the media, male-stereotyped play, weapon play, and parental...
Young children construct understandings of gender during the preschool years. They accurately apply common gender stereotypes to toys by the time they are three and readily predict their parents’ opinions about gender-typical and cross-gender play. This study involved 3- and 5-year-old children in identifying “girl toys” and “boy toys”. It also asked them to predict their parents’ reactions to their...
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