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Real Time Bidding (RTB) is an emerging business model and a popular research topic of online advertising markets. Using cookie-based big-data analysis, RTB advertising platforms have the ability to precisely identify the features and preferences of online users, segment them into various kinds of niche markets, and thus achieve the precision marketing via delivering advertisements to the best-matched...
Along with the environment worsening, more and more enterprises intend to recycle and remanufacture the products. On the foundation of market segmentation, we used two periods longitudinal difference model to analyze the manufacturer's optimal price engineering management in the monopolistic market. Finally, the paper proposed some management suggestions for the manufacturer.
Based on the process model CRISP-DM, this paper has solved E-marketing problems like network customer prediction and market segmentation. Each phase of this model was described firstly, and then its application in E-marketing was presented, which provides a complete description of all the steps, from understanding the problem domain to using the discovered knowledge. Finally a KDDM procedure of network...
Due to the advantages of the search engine's business value, search engine has been rapidly developed in the network economy era. With the market competition become white-hot, search engine enterprises are facing the problem how to choose an effective business model. A search engine's business model was designed in this paper. Based on the six dimensions in business model, a comparative study about...
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