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Gift cards are widely used by many enterprises nowadays for products promotion. Gift cards are used not only for a basket of goods, but also for some specific kinds of goods. In this paper, we characterize consumers' purchasing behavior according to descending consumers' reservation price, then develop a model to derive the optimal purchase amount threshold and gift card value. We find that offering...
Mobile learning, the learning method which learners can leverage mobile devices to learn everywhere, has become the one of the most potential learning approach as novel mobile devices emerges. However, how the novel mobile learning technology can be accepted by learners was seldom addressed. Meanwhile, due to the unavailability of large number (more than 100) experts for evaluating novel mobile learning...
Based on the optimization theory and utility theory respectively, the model of the pricing and quality decision for the manufacturer and that of pricing and ordering for the retailer are built, the consumers' utility model as well. The complex relationship is given between policies of the supply chain members and consumers' price/quality sensitivity. Conclusions are as follows. In any purchasing period,...
Some results of researches show that consumers are inclined to reduce perceived risks rather than maximize perceived benefits when they are making purchase decisions. After a mass of questionnaire surveys through the campus students, the effect of Internet factor to perceived risk and perceived risk to purchasing intention were revealed by using structural equation model (SEM) analysis. In the end,...
This study presents a review of research on green marketing in China during 2000–2010. It covers articles about green marketing which were published in Chinese leading journals of management. The study analyses 5 aspects, including topics, categories, analytical techniques, research regions and samples, so as to reflect the degree of Chinese green marketing research. And based on it, we give some...
Demand response is expected to play a crucial role in many aspects of "smart grid" technologies being examined in recently undertaken demonstration projects. The behavior of load as it is affected by load control strategies is key to understanding the degree to which various classes of end-use load can contribute to demand response programs at various times. This paper examines a simple...
Talluri and van Ryzin provide an exact analysis of a single-leg model of revenue management under a discrete choice model of demand. They obtained some perfect conclusions, but the factors of cancellations and no-shows are not considered. This article combines a single-leg problem with these factors and formulates it into a dynamic programming model. From this model we show that the optimal policy...
This study to analyze the factors that influence consumers online purchasing behavior, we propose a consumer decision-making model which based on benefit and risk and evaluate the interaction between risk and benefit. We also consider some factors that influence consumers' perceived benefit and perceived risk such as a third-party payment platform, reputation, e-commerce experience, lower price, variety...
Privacy has been recognized as an important topic in the marketing for long time. Our society is growing and adopting a more ubiquitous information-filled world with previously isolated systems evolving and being adapted to operate in completely interconnected networks. This full access to real-time public and personal data is a logical evolutionary step forward. However, the security of the individual's...
A successful Case-Based Reasoning (CBR) system lightly depends on how to design an accurate and efficient case retrieval mechanism. Brand extension is widely applied as a corporate strategy in the economic life. Some companies succeed in brand extension, some fail. So it is very important to study the case and theory of brand extension. Brand extension has its own background and reasons. Brand extension...
All corporations' activities must surround consumer behavior directly or indirectly, take consumer as activity's start and ultimate aim, and provide satisfying product or service to consumer. It is the key of transforming profit successfully which is how can we deliver the value of the residential product by using suited mode, route and marketing mix, and how can we inspire the consumer's purchase...
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