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Social media serves as a unified platform for users to express their thoughts on subjects ranging from their daily lives to their opinion on consumer brands and products. These users wield an enormous influence in shaping the opinions of other consumers and influence brand perception, brand loyalty and brand advocacy. In this paper, we analyze the opinion of 19M Twitter users towards 62 popular industries,...
In this paper we explore and analyse the heterogeneity existent within a seemingly homogenous sample of online consumer behaviours in terms of their demographic profile. The data from a sample of 371 survey respondents is clustered using various distance functions and a clustering algorithm. In doing so, the respondents are clustered based on their response profiles to online behaviour questions rather...
In today consumer world, product search engines have been played key roles for consumer information seeking and decision making process. However, due to the volume, variety and velocity of information plus the nature of human beings, it becomes very hard to identify what information and how it is used by a consumer. Therefore, in this paper a Human Behavior Analyzer Framework is proposed to gain some...
The purpose of this paper is to conduct an investigation into the key factors influencing the intention to use electric vehicles in Malaysia. An empirical study using a survey questionnaire distributed to a judgment sampling of 350 drivers within Selangor and Federal Territories (Kuala Lumpur and Putrajaya). A research model based on the framework of Theory of Planned Behavior was proposed to realize...
Muslim consumers are believed to be more concerned whether the current e-commerce processes are mixed with un-Islamic elements such as, riba (interest), gharar (uncertainty), and Maisir (gambling). To clarify the misconception, it is suggested that an assurance be given by a reputable Islamic religious authority to the effect that Internet seller complies with an Islamic law (Shariah) - compliant...
The objective of this paper is to develop the constructs for perceived consumer effectiveness; environmental concern and ecologically conscious behavior in assessing their validity and reliability. A survey has been developed and administered with a total sample of 319 achieved across the country. Through extensive review of pertinent literature, five dimensions have been identified that form the...
The objective of this paper is to develop the constructs for perceived consumer effectiveness; environmental concern and ecologically conscious behavior in assessing their validity and reliability. A survey has been developed and administered with a total sample of 319 achieved across the country. Through extensive review of pertinent literature, five dimensions have been identified that form the...
When consumers purchase a product online, they often rely on review comments or recommendations about the product since they cannot examine the product directly. However, review quality varies widely from reviewer to reviewer, and not all reviews are reliable. This paper reports the results of an experiment that examines the relationship between the average review score and the number of items for...
In this paper, we propose new models for consumer demand response estimation in a smart energy environment, where consumers have access to real time electricity pricing information and can respond to price signals by changing their energy consumption through a two-way communication system. We introduce a stochastic model that differentiates and characterizes two principal constituents of consumers...
Brand attitude always is one of most important factors influencing consumer behavior. This paper would focus on the effect of brand attitude on the brand buying intention. The results show that the brand attitude can moderate the relative importance of purchasing intention determinants. Detailedly, when consumers own positive brand attitude, the purchase attitude is more important; whereas when consumers...
To find out Ethiopian consumers attitude toward imported clothing (Chinese clothing) and their general pattern of decision making process. Analyzing the major determinant factors of Ethiopian consumers related with the buying decisions. To give a guide line for Chinese manufactures on how to position their products in Ethiopian market. To identify areas of the problem and give possible suggestions...
Past research had demonstrated that congruence between store image and self-image is positively related to consumer behaviour such as patronage, store choice, store preference, and also store loyalty. With the concept of corporate social responsibility (CSR), specifically, the green environment having gained a legitimate place in retail strategy, the need to understand the function of this concept...
The research about the formation mechanism of customer value is a hot issue in the marketing management. We use means-end theory and combine with the self-concept to research the formation mechanism of customer value. The empirical research is aiming at the 80's in China which is a particular consumer groups of mobile phones. The 80's consumers' self-concepts include four dimensions: family self,...
In this paper, we present a consumption pattern recognition system based on SVM. It can produce an optimized classification pattern using SVM algorithm and use the pattern to predict consumer behaviors. In this system, three dimension reduction methods including Principal Component Analysis (PCA), correlation analysis and data cubes are applied to reduce dimension of features and two training methods...
With the development of network technology and the increasing popularity of the network, the Internet Word-of-Mouth is gradually replacing its traditional counterpart. People increasingly prefer to collect product information using the network exchange in order to make consumption decisions. Involvement theory plays an important role in the theory of consumer behavior; it explains why people sometimes...
This study integrates Technology Acceptance Model (TAM) and flow theory to explore the relationship among online consumers' internal and external perceptive factors, and intention to return. This study examines the online consumers from Taiwan's biggest B to C website, and questionnaire-based empirical study is used to collect data. There are 1254 valid surveys and structure equation model (SEM) is...
Online customization is one of powerful marketing strategies. However, customers' attitudes toward acceptance and their behavioral intentions to use play a critical success factor. Based on technology acceptance model (TAM) this study examined the relationships among consumer's beliefs, attitudes and behavioral intentions toward online customization of apparel. In this specific context we also explored...
The product-harm crisis management affects consumerspsila purchasing behavior and it is important for the enterprise to evaluate the effect and understand the evolution. In academic field, may scholars have paid their attention to the subject, but most of existing researches assume that all consumers have the non-differential purchasing behavior, which is unacceptable for diverse personality in the...
Retailer equity refers to the incremental utility or value added to a retailer by its brand name. This paper establishes a theoretical and empirical basis that shows the impact of store image dimensions on retailer equity. The authors propose a conceptual framework in which store image dimensions are related to three dimensions of retailer equity, that is, retailer awareness, retailer associations,...
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