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Purpose This paper introduces the results of an Italian survey on the implementation of life cycle assessment (LCA). Both LCA adopters and nonadopters were involved, in order to understand the main benefits and barriers to the adoption of LCA and how the experiences of LCA adopters differ from the expectations of nonadopters. Methods Approximately 2000 Italian companies were contacted and 122 companies...
Like testimonials, case studies need to be communicated to people who can buy from us. And like testimonials, case studies should be targeted to peers of the people being profiled. Case studies can be categorized job title, industry or vertical, and company size, for example. Case studies are communicated by the management, salespeople, and customer service people one‐on‐one to customers and prospects...
The easiest and fastest way to change your mindset is to listen to your customers describe your company, products, services, and value. Unhappy customers bring their concerns to us automatically. We do not need to ask for the negative stuff. It finds us on its own. When we talk with happy customers we are exposed to the great positivity with which most of our customers think about us. Customer issues...
An individual's marketing has the single greatest impact on revenue growth. The reason marketing is more impactful than selling is because sales is, by definition, one‐on‐one. Marketing can be one‐on‐one and company‐to‐many. Marketing opens what sales closes. Marketing catalyzes increased sales. The more you market, the more sales opportunities arise. Marketing shapes your market's perceptions of...
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