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Based on Technology Acceptance Model (TAM) predecessors have studied the impact of Internet word-of-mouth on consumer's first selection. However, what is its impact on consumer's quadratic selection? This research, taking the baking industry as a carrier, analyzes the relationship among the credibility of electronic word-of-mouth, trust, perceived risk, attraction and the intention to use. The result...
The experience is everything, and we have never had so much experience to try. Mobile internet experience has become one of the new experiences in life. Firstly, this article describes the use intention of mobile Internet in China which both quantity of Chinese mobile internet users and using frequency are low. Secondly, based on TAM and flow experience theory this article builds a model of the mobile...
As a new media mobile phone's advantage has been recognized widely. After entering the 3G era, user acceptance will replace technology become the restriction of short message service (SMS) advertising development, this study proposed a research model based on technology acceptance model (TAM) and extended it, in order to analyze factors which influence consumer willingness to accept SMS advertising...
Users' acceptability of a Web application relies strictly on this applications' usability. One of the main means of evaluating and improving the usability of a system is by carrying out inspections. In this paper, we propose the automation of this process throw an Assistant for Usability Inspection Process ("APIU"). We also evaluate the assistant by carrying out an experimental study. The...
This study integrates Technology Acceptance Model (TAM) and flow theory to explore the relationship among online consumers' internal and external perceptive factors, and intention to return. This study examines the online consumers from Taiwan's biggest B to C website, and questionnaire-based empirical study is used to collect data. There are 1254 valid surveys and structure equation model (SEM) is...
With the fast development of IT, Internet Banking(IB) has become an important component of our daily life, and the research on IB consumer behavior has also become a hotspot in both theoretical and practical aspect. Based on TPB which analyze consumer behavior from atittude to behavior, subjective norm and perceived behavior control, the paper analyzed consumer's atittude to IB adoption(AIBA)'s determinants...
What factors will affect the consumer's purchase decision-making is a very complex issue, it has also become a consumer behavior research focus. In this paper, the consumer online shopping from the reality of the technology acceptance model based on online consumer purchase decision-making model designed to enrich the content of this field of theoretical and practical development of e-commerce market...
Compared to traditional service, the characteristics of the customer behavior in electronic service are personalized demand, convenient consumed circumstance and perceptual consumer behavior. Therefore, customer behavior is an important factor to facilitate online electronic service. The purpose of this study is to explore the key success factors affecting customer purchase intention of electronic...
Based on Technology Acceptance Model (TAM), this paper is the first one which research consumers' using intention of mobile reading. Multiple regression analysis is used to analyze effects to Chinese consumers' intention and attitudes on using mobile reading by perceived usefulness, perceived ease of use, perceived behavioral control, perceived entertainment, perceived payment and subjective norms...
This study attempted to discover the effects of the consumers' behavior characteristics, characters of recommender systems, and external factors on willingness to accept recommender systems based on the “Technology Acceptance Model” (TAM). The study revealed that when consumers perceived higher ease of use of recommender system, they felt the recommender system was more useful; furthermore, the higher...
University students have been the most important online consumer group. Accordingly, this research intends to build up a university student behavioral intention model originally based on technology acceptance model (TAM), to explore the contributing factors of intention of online shopping and their interactive relationships. We conducted sampling survey of students from Guangzhou Higher Education...
The study extends the original technology acceptance model (TAM) by applying it to the purchase intention of home security and remote control equipments, and introducing two external variables, ??task-technology fit?? and ??reliability and interaction.?? The paper addresses the original cognitive TAM variables, and then revises them by adding emotional antecedents which fit into consumer context....
Online customization is one of powerful marketing strategies. However, customers' attitudes toward acceptance and their behavioral intentions to use play a critical success factor. Based on technology acceptance model (TAM) this study examined the relationships among consumer's beliefs, attitudes and behavioral intentions toward online customization of apparel. In this specific context we also explored...
With the development of mobile communication technology, wireless mobile data services have experienced a rapid growth in China. But the acceptance of those services is not well enough. In this paper, we considered the wireless mobile data services as an integrated service, and constructed an acceptance model by combining the technology acceptance model with Hawkins's consumer behavior model to analyze...
In recent years, technology acceptance model (TAM) has received considerable attentions in the researches of the e-commerce consumer acceptance and behavior intention. The origin and development of TAM in the e-commerce are reviewed, summarized and contrasted respectively. The models are classified into the following three categories: simple modified TAM, models combining TAM with related theories...
With the rapid growth of e-commerce in Taiwan, B2C domain of e-commerce has been the significant issue recently. According to the importance to understand and predict consumers' online purchase intention. Based on the technology acceptance model (TAM), this study aims to predict the consumers' purchase intention by integrating trust and perceived risk into the model to empirically examine the impacts...
Technology acceptance model (TAM) has populated in the information system (IS) researches and it has also been applied to online consumer behavior in the literature. This paper aims to further investigate the role of information quality on online product review. It primarily depicts consumer acceptance of such uses with the TAM constructs. And on top of that, concerns of consumer research are addressed...
This research briefly introduces the theory of planned behavior and the technology acceptance model, extends the technology acceptance model with perceived credibility based on the mobile services' characteristics. An integrated technology acceptance model, which comes from the theory of planned behavior and the improved technology acceptance model, is used to identify the factors that affect consumer...
Using the technology acceptance model (TAM) and the revised TAM, this research investigates the effects of gender differences on purchase intention of mobile data services (MDS). The hypotheses are tested on a sample of 1141 individuals, using the data-processing tools AMOS 6.0 and SPSS 15.0. The results indicate that women and men evidently differ in their perceptions of ease of use and security...
Instant messaging (IM) is a popular Internet application around the world. In China, the competition in the IM market is very intense and there are over ten IM products available. However, many of these products are not well accepted by Internet users and they only have small market shares. These companies are eager to know what factors determine user's acceptance of IM. In this paper, we examine...
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