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This qualitative study explores how to better attract international students as perceived from the viewpoints of both international students and university administrators. The 7Ps marketing mix conceptual framework and thematic analysis were utilized to analyze qualitative data solicited from both focus group discussions involving 75 international students and in-depth interviews with four administrators...
Since 1990, the Thai government has attempted to encourage universities to incorporate e-learning systems intheir curriculum. However, it seems that the number of completed e-learning courses is growing quite slowly, largelydue to the fact that many private and public universities in Thailand have no e-learning adoption readiness, such as policy, regulation, and technology. The necessary components...
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