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Economy going global has been an unchanged trend and Chinese enterprises of course canpsilat go this way smoothly. During this, cultural integration is a relatively complicated segment. This article starts out with Hollandpsilas scholar, Geert Hofstedepsilas view about the national culture model, which is called Geert Hofstedepsilas Model. According to it, the author sets up a model for Chinese national...
Consumer demands have become more diversified and even sophisticated, which resulted in much shorter product life cycle and more intensive market competition across the world. New product development has become significant for companies to maintain their competitiveness. To ensure success in the current era of globalization, it is imperative for companies to understand new product development model...
Celem artykułu jest poznanie uwarunkowań kulturowych zachowań konsumenckich w społeczeństwie postindustrialnym. Postawiono pytanie: czy we współczesnym globalizującym się społeczeństwie, kultury narodowe mają wpływ na decyzje konsumenckie, czy raczej są one już efektem procesów homogenizacji, globalizacji kultury? Szukając odpowiedzi na pytanie problemowe dokonano krytycznego przeglądu literatury...
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