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Background. Electronic cigarettes as possibly healthier alternative to conventional cigarettes are gaining popularity worldwide, although they are still hazardous to human health. Partly it is caused by unregulated advertising and online sales. Unfortunately it is more and more popular for youth to try electronic cigarettes. Objective. The aim of the study was to assess the marketing claims used by...
This chapter is a case study on the analysis of impact of Rolex group on Chinese economic development, and of different issues that this group raises or faces. Recognizing the huge potential offered by the China market, Rolex keeps investing in this region. However, it is among the most commonly counterfeited brands and is often sold illegally on the street and on the internet. The number‐one issue...
In this paper, a modern logistics monitoring platform based on the Internet of Things was studied and its system architecture and functions were particularly designed. The platform was designed based on the following technologies. In aspect of goods identification, a global unified electronic product code EPC was adopted and each goods was given a unique code that was according with international...
With the rapid development of Information Technology such as Web 2.0, the internet is getting more interactive which supplying more information of individuals and social community composed of individuals for market analysis in enterprises. A new Social CRM Tool framework based on complex network analysis technologies aiming to offer better marketing and sale results for Mobile BOSS (Business Operation...
In this article, we propose a Voronoi diagram based computational model for geospatial data mining from Geo Web model in particular from Yahoo Local. The spatial analysis provided by generalized Voronoi diagrams can be effectively used for various market analysis and strategy decision support. The advantages of using this computational model from Geo Web model is the access to enormous amounts of...
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