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Our survey found: in current there are three types of the pricing strategy in mobile communication services: the cost-plus, the competitiveness -oriented and the consumer-oriented strategy. This paper derives that the pricing strategy as the mobile communication enterprises is selected by identifying the actual situation of itself and the proper stage of mobile business development, and comparing...
Established intellectual property can defend against negative effects and advocate positive effects, and for Taiwan's majority of small and medium-sized and newly created enterprises, patent analysis is essential for technical competition and technology trend analyses. Past patent analysis focused on the area of technology research analysis; however, this research takes semiconductor equipment components...
This paper suggests the application of market research methodology to screen new software application ideas based on market analysis and shows how a software company can combine market research with new software product development to provide exciting customized software applications that better meet consumer requirements and make the company profitable. Both state-of-art-review and filed investigation...
Most of the IT companies are looking at Korea as one of the major market for their products. However, there is one obstacle that gives companies tough times in deciding whether to enter Korean market or not. Now is the time to get rid of the bothersome obstacle once and for all. Entering the Korean IT market surely is an attractive business and will be making good money. However, just knowing that...
Since the changing business environment due to globalization, conventional process of new product development (NPD) is no more sufficient for an enterprise to ensure its original market competitiveness. Traditional strategy of NPD, which largely depends on inventory levels and market analysis, may results in ignoring factors in a supply chain. In particular, members of the business alliance require...
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