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Subject and purpose of work: The subject of the research were texts published on the websites of rural tourism facilities in Poland, and the purpose of the work was to assess their marketing quality. Materials and methods: The evaluation of the marketing quality of the texts was carried out using the web application Audyt Hekko (Blink) on a collection of 842 websites of rural tourism facilities. Results:...
The internet and social media in today’s economy have become tools that can be used for private purposes as well as for public, business and scientific purposes. They are instruments that have revolutionised communication on the one hand, while on the other they are the basic method of reaching customers with a company’s offer. Today, the Internet and social media have become a must in marketing strategies...
As information technology has evolved, digital media has become increasingly fragmented and has started to proliferate multiple information channels. In order to optimize on the various digital channels that are available, organizations are increasingly recognizing the importance of gaining solid insights into consumer behavior and preferences that can be translated into marketing strategies. Specifically,...
With internet marketing being a driving force behind the growing internet economy, innovative and efficient ways to reach target markets are being pursued. In this paper we present the design and implementation of an advertising framework which uses cloud connected home automation systems as the advertising platform. Moreover, en suite location awareness of the home automation system aids in effective...
It is critical for on-line stores as well as off-line firms to build and maintain lasting relationships with customers. Research has stated that bonding tactics help to build and maintain relationships. The existence of stores only on-line is a new business paradigm, and on-line shopping is a new behaviour mode for consumers. The on-line bonding tactics are not the same as with off-line firms. This...
The present models about Internet marketing, to a certain extent, have some limits, which cannot systematically reveals the process and characteristics of Internet marketing. Based on the theories of traditional marketing and Internet marketing, the paper builds the model of Internet marketing relationship that describes consumer's purchase decision process and firm's Internet marketing process, and...
Internet Marketing can help companies get more traffic to their website and extend their business reach. Taking one language training centre named as Zhuhai New-Concept Training Centre (ZHNCTC) as an example, this paper details some Internet marketing tactics, including approaches to increase website traffic, methods to improve the "time on site" and "pages viewed", proposed activities...
The Internet and associated technology are fast changing the conceptualization and determinants of value to the customer. Marketers would, thus, have to explore what constitutes value for the consumer and determine newer ways to create and deliver such value to the customer. We extend quality-value-loyalty chain and add to this chain trust factor in internet environment. Given certain key behavioral...
The emergence and rapid development of electronic commerce has greatly changed the original marketing theory and practice to exist. Internet marketing has become an indispensable business as part of integrated marketing. Different stages in the development of the Internet, internet marketing content and tools are constantly progress. Therefore, complies with the time development the tidal current,...
Many domestic small and medium-sized enterprises (SMEs) carry out Internet marketing activities in two primary ways: with the aid of the third-party E-commerce platform; self-established website. However, the practical marketing effect is less satisfied than expected. From the marketing point of view, the paper surveys the problems in the process of SMEs Internet marketing and study on the cause of...
SEO is a kind of search rule of the search engine, it is optimized by the structure, the key word, the title, links of the website and so on, and then improve the placing of the website in the rank of search engine, thereby let the users to find them quickly and improve the Visit Count of the website. Furthermore, the enterprise should improve the conversion rate of e-commerce site by optimizing the...
Web2.0 is not only a new network technology, but also it brings new ideas and forms of communication. New Technology Web2.0 has profound impact on internet media mainly for the construction of personal space, the organization of social interaction, the customization of individual needs and the design of open-platform. In Web2.0 network environment, users' features have changed from passively receiving...
With the popularity of broadband Internet and the booming development of network technology in recent years, the traditional marketing is also gradually moving to digital marketing. The dissemination of information through the internet is different from traditional marketing. In today's competitive market, there are various products made by enterprises, how to stand out in a highly competitive environment,...
Modern e-business brought new marketing techniques required in today's competitive market. Affiliate marketing proved itself as one of the most successful and in this paper basic concepts and ideas of affiliate marketing as an internet marketing technique are described. Its importance and growth related to the development of internet and ebusiness are also presented. In order to describe the idea...
Blog is one of the important applications of the age of Web2.0. With the amount of blogs rapidly increasing, blog gradually integrates into public life. And as a kind of community media, the properties and values of it have been highlighted. Blog marketing, which is derived from internet marketing, has grown in a high speed in the recent years. It is commonly acknowledged by more and more businesses...
With the development of modern science and IT, the internet has brought a lot of new opportunities for travel agencies, the internet marketing of China's travel agencies has begun and is developing rapidly, it has already become one of the main marketing methods of China's travel agencies. However, comparing with the developed countries, the internet marketing of China's travel agencies generally...
With continued expansion of the Mobile Internet users, Mobile Internet has become an important channel for informational goods transacting, and such content providers have indeed become popular with consumers. Recent research has made significant advances in the understanding of various Internet marketing issues. However, an important problem for content providers has remained virtually untouched,...
In the era of information, the development and application of network technology has changed the distribution of information and acceptance approach, changed the way people live, work, study and cooperate. Enterprises must actively make use of new technology to change business ideas, business methods and management methods, and promote the rapid development of enterprises. Internet marketing will...
Drawing upon the RBV perspective, the authors develop a model to examine the association between firm's Internet marketing resources and performance. The proposed model hypothesizes that Internet marketing capability can contribute to superior market performance in the E-Commerce environment, and they also identify three significant factors-IT capability, Internet marketing involvement, and investment-as...
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