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The front-end phase is in the literature generally regarded as the most critical phase of the innovation process. This is due to its inherent uncertain and ambiguous nature and its significant potential to improve overall innovation capability in industrial firms. The front-end phase precedes and feeds the new product development project phase by creating a continuous stream of new incremental, discontinuous...
The front-end phase is in the literature generally regarded as the most critical phase of the innovation process. This is due to its inherent uncertain and ambiguous nature and its significant potential to improve overall innovation capability in industrial firms. The front-end phase precedes and feeds the new product development project phase by creating a continuous stream of new incremental and...
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