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Concepts of individualization represent an enhancement of existing role concepts by containing subjective information demands. Role concepts are related to personalization and grant access to IT resources. By means of context- and situation-based approaches a concept is introduced that provides an individual - as opposed to personalized - access to IT resources in heterogeneous system landscapes....
While mobile TV in most parts of Europe is still in infancy, Italy as the first country of the European Union started to broadcast a mobile receivable TV program in June 2006. At the end of 2006 the number of subscribers reached 500,000. A classical direct revenue model was used. The acceptance of mobile TV is determined by the relation between the willingness to pay (WTP) for a service and the service...
Electronic commerce has provided retailers with effective instruments to deploy one-to-one marketing over the internet. While the increasing use of sensors, RFID tags and other technologies enables the deployment of one-to-one marketing also in stationary retail stores, ini-tial experiments in realizing personalization in this setting have shown that customers' acceptance is low, as services require...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.