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Telecom Customer churn prediction is a cost sensitive classification problem. Most of studies regard it as a general classification problem use traditional methods, that the two types of misclassification cost are equal. And, in aspect of cost sensitive classification, there are some researches focused on static cost sensitive situation. In fact, customer value of each customer is different, so misclassification...
The data mining is widely used in various industries with its powerful data processing and information mining capabilities. The CRM system has been used popularly, especially in the communications industry. The important component of the CRM system is how to segment customers, which is one of the bases to do the other decisions. An efficient and simple method of the mobile VIP customer segmentation...
Customer value refers to the potential contribution of customers to an enterprise during specific periods. When enterprises understand the value of customers, enterprises that understand customer value can provide customized service to different customers and thus achieve effective achieve effective customer relationship management. This study focuses on the current automotive maintenance industry...
In this paper, considering customer value characteristic, an analysis system based on rough sets theory and decision tree is proposed. The degree of dependency of decision attribute to condition attribute, based on rough sets theory, is used as a heuristic in decision tree for selecting the attribute that will best separate the samples into individual classes. Customer value analysis system is introduced...
Based on customer relationship management theory, software engineering theory, data mining technology, according to the characteristics of small and medium-sized enterprises of wholesale and retail, I designed the system structure of the small and medium-sized wholesale and retail enterprises CRM(SMS-CRM), focused on applying of data mining and establishing customer analysis system of sell business,...
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