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Electronic commerce system for media content distribution has been evolved for decades. Throughout the time, various business models such as business-to-consumer (B2C) and consumer-to-consumer (C2C) are proven to be successful. However, most of the models require players to be tightly bound to the supplier, either tied to its designed web interface or limited to its business flow. In this paper, we...
This paper presents a novel and comprehensive reputation metric designed for the distributed reputation system for the Business-to-Consumer (B2C) E-commerce applications. The algorithm offers a comprehensive approach as it considers a number of the parameters that have a bearing on trust and reputation such as age of ratings, transaction value, credibility of referees, as well as number of malicious...
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