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Online consumer trust in Business to Consumer (B2C) e-commerce trust has been viewed as a key differentiator that determines the success or failure of many companies conducting their business over the Internet. In order to explore the influence factor of consumer trust and their priority, and to look for the way to promote consumer trust, an Analytic Network Process (ANP) model is constructed in this...
Online medicine sale is an important form of pharmaceutical enterprises in developing e-commerce. As the particularity of the medicine compared to other products, how the customer judge the quality of the medicine sold by online pharmacies have received special attentions. The paper analyzes the process of transactions between online pharmacies and customers using the method of signaling game and...
Product pricing is an important step during the transaction of E-business. Nowadays, most pricing process researches are just from single aspect of business, which leads to ignore customers' effect on pricing process. In the paper, the negotiating pricing process in the B2C environment between the business and the customers is studied, a pricing model based on MAS is established. Moreover, a simulation...
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