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In this paper we sketch a framework for multi-actor simulation of organisations. This framework elaborates the interaction and cooperation of actors based on social constructs. Because of the demands of the task environment, in which tasks often cannot be done alone, actors have to cooperate. Cooperation is only possible based on intertwined habits and mutual commitments that are expressed in sign...
Loyal customers are important for any company, and how to cultivate their loyalty by marketing tactics such as price, relation, promotion and etc. is crucial. We establish a consumer cognitive simulation model based on ACT-R cognitive framework to research the influence of price stability on consumer loyalty in this paper. The model uses three variables price stability, price, and the urgency of the...
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