This study explores the potential for employing user‐generated content (UGC) during severe flooding to discover and track urban flooding disaster hotspots in a timely manner. A flooding case in central China was selected for this study. Crawlers, natural language processing, and geographic visualization methods were used to extract flood‐related UGC specific to severely flooded areas. Further, the quality of the geo‐tagged content on the web was verified using scientific gauge data (e.g., water level, digital elevation model, and rainfall). Based on our findings, we were able to deduce that UGC on the web is valuable for identifying flooding hotspots. In fact, this approach offers substantial advantages for addressing the emerging needs of data acquisition for flood emergency management. Notably, the values of urban stakeholders that share their observations on the web can be mined rapidly through the integration of various approaches. Overall, the findings of our study can contribute to the efficient mining of web data sources and development of disaster hotspot mapping systems at an urban scale to improve flood management and mitigation. The limitations of UGC and our study's future direction are also discussed.