The traditional media companies have resisted disrupting the age old television model to keep pace with the modern consumer, the Internet continues to innovative new methods and platforms for content delivery. Today, due to social media and the endless proliferation of online channels, people have infinite choices, literally. YouTube, like so many other thriving social networking tools, shot out into popular culture like a cannon. The media landscape has evolved from limited forced programming fed to us by big media into an unlimited world of content choices provided by users and independent artists just like us. Perhaps no other company has redefined the business of digital media in the era of YouthNation more profoundly than BuzzFeed. BuzzFeed focuses on understanding the art and science of sharing—breaking news; writing bold, investigative pieces; and creating entertaining content and videos that are built for sharing among individual groups of people.