We consider dynamic routing of broadcast connections in WDM optical networks. Given the current network state, we want to find a minimum set of network nodes S such that a broadcast routing using only the nodes in S as wavelength conversion nodes can be found. This ensures that the average conversion delay from the source to all destinations is minimized. We refer to the problem as Broadcast Conversion Node Selection (BCNS) problem. We prove that BCNS has no polynomial-time approximation with performance ratio ρ ln n for ρ < 1 unless NP⊂DTIME(n O(log log n)) where n is the number of vertices in the input graph. We present a greedy approximation algorithm for BCNS that achieves approximation ratio 2+ln n. Simulation results show that the algorithm performs very well in practice, obtaining optimal solutions in most of the cases.