Tourism is recognized to be the one of the world’s largest industries and continues to expand at a rapid rate. Many enterprises and institutions pay attention to such issues as environment protection, corporate social responsibility (CSR) and “green” image. Solutions for sustainable development of natural environment are also developed and implemented in tourism domain. Public is increasingly concerned about environmental issues, hence green management is rapidly becoming a strategic tool that can enhance a company’s competitive advantage. The most convincing indicator of consumer activation with regard to green management is the growing number of people who are willing to purchase environmentally friendly products. Along with growing concern of both enterprises and consumers about environmental issues, developing tourism, and one of its most important branches, which is the hotel industry turn to the “green” side and implement more and more environmentally friendly solutions. The chapter is to introduce world standards for environmentally friendly hotels and the solutions applied in the Polish hotel industry. The goal of the chapter is to assess solutions applied and suggest some further opportunities of going green.
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