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Search engines have become a central part of the internet marketing strategy of tourism businesses and, as such, it is essential that destination marketing organizations have a substantial understanding of how search engines are used within the travel planning process. This study proposed a three stage framework for examining how online travellers use search engines and how aspects of the travel planning...
The emergence of Social Media has already started revolutionising the tourism industry. User Personalised Content (UPC) appears as a new Web 2.0 form of customised information access and streaming, based on content aggregators and widgets. This study explores emerging opportunities originating from the development of UPC tools for destination marketing and the need for its leveraging. It investigates...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.