The Infona portal uses cookies, i.e. strings of text saved by a browser on the user's device. The portal can access those files and use them to remember the user's data, such as their chosen settings (screen view, interface language, etc.), or their login data. By using the Infona portal the user accepts automatic saving and using this information for portal operation purposes. More information on the subject can be found in the Privacy Policy and Terms of Service. By closing this window the user confirms that they have read the information on cookie usage, and they accept the privacy policy and the way cookies are used by the portal. You can change the cookie settings in your browser.
We bring some concepts from market segmentation, which is a fundamental topic of marketing theory and practice, into the statement of an advertising and production problem for a seasonal product with Nerlove–Arrow’s linear goodwill dynamics. We consider two kinds of situations. In the first one, the advertising process can reach selectively each segment. In the second one, one advertising medium is...
We consider a newsvendor that can increase the mean demand with advertising and reduce the variability in the demand by forecasting or market research. We analyze the problem under uniform and normal demand distributions. We also study the distribution-free case by using a lower bound on the newsvendor profit function. We show that when the budget is unlimited, the forecasting expenditure increases...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.