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Based on the service branding model, this paper attempts to study the formation mechanism of internet brand equity in a unconventional method, now that branding on the Web needs to address the unique characteristics of computer-mediated environments. The empirical analysis of this thesis consists of two stages—EFA and SEM. After the empirical analysis of 312 valid samples, it can be concluded that:...
Through energy saving of building investment risk and the development environment of uncertainties, this paper introduces energy saving of building field which involves the real option theory and the normal cloud theory systematically, and combines them effectively, by establishing real option pricing based on the normal cloud model and using it applied in energy saving of building investing, getting...
Study of incentive mechanism is always frontier and hot topic in economics. In student education and management work of independent institute, a variety of incentive mechanism also need be applied to stimulate student's study enthusiasm and cultivate the all-round development human, according to the students' actual features.
With the rapid development of market economy and the arrival of knowledge economy era, more and more companies recognize the essence of competition is for talents competition. But how enterprises can advance with times, develop and utilize manpower resource and innovate mechanism, all of these questions are needed to be explored in depth. This paper compares and analyzes the training methods of modern...
The flat trend of marketing channel makes the contacts between manufacturers and retailers, which are in the two ends of value chain, become more and more direct and close. Thus it is very necessary for both manufacturers and retailers to build a new partner channel relationship according with the long-term benefits of both sides and establish appropriate mechanisms and strategies of relationship...
People working indoors often respond very differently to levels of thermal comfort in the office, which is directly related to health and work efficiency. Up to now, the dilemma of thermal comfort for all and energy efficiency in the process remains unsolved. A local dynamic thermal comfort model is established in this paper based on the CFD software. Local parameters are designated and all-around...
In recent years, the airport's influence on economic development has become stronger. Airport economy has become the new engine of promoting regional economic development. As a resource -based city, Dalian has included the development of airport economy in Dalian's Development Plan, focusing on building airport economy circle, to make airport economy as an important section of driving regional economic...
Consumers' brand loyalty begins with brand cognition, so it has theoretical and practical significance to study the impact of brand recognition on brand loyalty. Based on literature searching, this paper divides brand cognition into brand association, brand image and perceived quality, builds conceptual model of impact of brand recognition on brand loyalty, and combines the model with the data. The...
There are issues preventing effective assessment of an enterprise's knowledge capability. To resolve them, the nature of enterprise knowledge capability was analyzed and the standard evaluation index system was designed. Grey and fuzzy assessment for evaluating enterprise knowledge capability was established and it was verified by an empirical case. Three main assessment dimensions were proposed,...
The essence of market competitiveness is creating and delivering greater value for customers than competitors, which is not only a way to assess the competitive advantage, but also is the necessary condition for a market-driven organization. Thus in marketing process, enterprises must take creating superior customer value as the starting point and destination and focus on improving customer perceived...
The paper discussed the status and countermeasures of human resources service industry development in China based on the comparative study. We collected data from existing literature and opened the comparative study from five aspects: comparison of the size of the industry, comparison of operating mechanism, comparison of human capital, comparison of brand strategy and comparison of policy support...
Enterprise cluster, as an organization between enterprise and market, is becoming an important developing direction for small and medium enterprises. But to a enterprise cluster, the cooperation mechanism is the important side of enterprise clusters' development. Enterprise's cooperation behavior has a important influence to enterprise clusters' competitive advantage and development. This paper establish...
Human management is the most important factor in university administration. The leaders of college should apply the incentive mechanism to college management based on the characteristics and education law of their universities, and fully arouse tutors enthusiasm and creative spirit, improve the management efficiency. There's no doubt that all of these are based on people-oriented management.
Vegetation is one of the most important parts of the city's ecological system, which has a great significance to improve the quality of city's environment and citizens' life quality. In this study the TM images of 1993, 1998, 2002 and 2005 are used as data resources, eCognition software and the method of object-oriented classification are used to extract vegetation information. And on this basis,...
The functions of social organizations in the process of public conflict management are as follows: information and communication function, intermediary intervention function, the solution proposed function. The specific and multiple roles of social organizations in public conflict management are as follows: information aggregator, information analyzer, information clarifier, information disseminator,...
University students are very valuable asset of the motherland, and they are the future of motherland, the hope of nation. The identifications of the university students to the motherland, the Chinese nation, Chinese culture and the socialism road of Chinese characteristics are related to the construction of well-to-do society in China and the realization of Chinese Renaissance. The meaning of the...
This paper is motivated by the review of the 17th Party Congress report on deepening Reform of Chinese Science and Technology System, which further requires the introduction of the reform process of Chinese Science and Technology System, and analyzing the existing problem in the Reform of Chinese Science and Technology System, based on the views put forward related countermeasures.
Urban shelters can be divided into three levels, community, district shelter and municipal level. AHP method is employed to set up as of community shelter, and 14 indexes, per capita shelter area, position and fragmentation et al. of three groups were selected. We study, service of shelter and construction level. 90.3% percent of urban is under the service of community shelters. 20% of community shelters...
Making scientific, complete and humanized curriculum system is the most important in college teaching reform. With innovation this article puts forward the Concept of “student-oriented” in College Curriculum System Construct, analyzes the college students' many demands existing in the course learning process and proposes new ideas in college curriculum system construction that is, building the multivariate...
The urban impervious surface coverage is one of the criteria of a city's eco-environment rating system and it is of great importance by using remote sensing image. Take the example of Jiaozuo by using the technology of Landsat multispectral remote sensing image and object-oriented classification method, this paper get results of urban impervious surface coverage through the means of multi-scale segmentation...
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