The Infona portal uses cookies, i.e. strings of text saved by a browser on the user's device. The portal can access those files and use them to remember the user's data, such as their chosen settings (screen view, interface language, etc.), or their login data. By using the Infona portal the user accepts automatic saving and using this information for portal operation purposes. More information on the subject can be found in the Privacy Policy and Terms of Service. By closing this window the user confirms that they have read the information on cookie usage, and they accept the privacy policy and the way cookies are used by the portal. You can change the cookie settings in your browser.
Industry and government organisations across the world increasingly use social media for Customer Relationship Management (CRM) activities that include communicating with customers about their services/products and distilling customer opinions for assessing their effectiveness. In this paper, we explore the exploitation of social media for CRM, and describe the development and functionality of VIZIE...
In real world situations, customer behavior is changing and evolving over time. It is necessary to consider this dynamism in customer segmentation analysis and other business-related activities to develop effective marketing strategies. The main aim of this study is to explore the patterns of customer segments' structural changes. Up to now, there has been no research on this particular topic. This...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.