We introduce a novel in-ear sensor which satisfies key design requirements for wearable electroencephalography (EEG)—it is discreet, unobtrusive, and capable of capturing high-quality brain activity from the ear canal. Unlike our initial designs, which utilize custom earpieces and require a costly and time-consuming manufacturing process, we here introduce the generic earpieces to make ear-EEG suitable for immediate and widespread use. Our approach represents a departure from silicone earmoulds to provide a sensor based on a viscoelastic substrate and conductive cloth electrodes, both of which are shown to possess a number of desirable mechanical and electrical properties. Owing to its viscoelastic nature, such an earpiece exhibits good conformance to the shape of the ear canal, thus providing stable electrode–skin interface, while cloth electrodes require only saline solution to establish low impedance contact. The analysis highlights the distinguishing advantages compared with the current state-of-the-art in ear-EEG. We demonstrate that such a device can be readily used for the measurement of various EEG responses.