This paper presents the results of the work on Business Models (BM) for the e-balance project that aims to create an application for balancing local production and consumption of energy in an intelligent and cost-effective environment. The consumer's needs were investigated and consumers' profiles were defined. These profiles were determined by conducting social research in three countries on the requirements for the e-balance application. The test results provide a good basis for the first Business Model description for the proposed services, well fitted in with customers' needs using the BM approach. In this paper the business model verification method for the e-balance project is shortly presented, and the first stage of the BM consideration and results are described.