Thin films of TiO 2 were doped with Au by ion implantation and in situ during the deposition. The films were grown by reactive magnetron sputtering and deposited in silicon and glass substrates at a temperature around 150°C. The undoped films were implanted with Au fluences in the range of 5×10 15 Au/cm 2 –1×10 17 Au/cm 2 with a energy of 150keV. At a fluence of 5×10 16 Au/cm 2 the formation of Au nanoclusters in the films is observed during the implantation at room temperature. The clustering process starts to occur during the implantation where XRD estimates the presence of 3–5nm precipitates. After annealing in a reducing atmosphere, the small precipitates coalesce into larger ones following an Ostwald ripening mechanism. In situ XRD studies reveal that Au atoms start to coalesce at 350°C, reaching the precipitates dimensions larger than 40nm at 600°C. Annealing above 700°C promotes drastic changes in the Au profile of in situ doped films with the formation of two Au rich regions at the interface and surface respectively. The optical properties reveal the presence of a broad band centered at 550nm related to the plasmon resonance of gold particles visible in AFM maps.