In the present time are managing and decision making highly influenced by information-communication technologies, which are by usage of the specific information systems securing necessary, early and relevant information as inextricable outputs to decision-making activities within individual managing processes. A constant improvement of information-communication technologies and systems are bringing many opportunities in the field of gathering information and monitoring a company, as well as the relation of public to a company and its products. This paper is closely aimed to importance of the influence of information-communication systems to a management of reputation of a company. The management of reputation is very important for a company. It is process for monitoring activities, processes, products, as well as services of company, opinions about it and further endeavour to improve areas with negative feedback. Because is the management of reputation important for a company, its appropriate to aim on its management.
Financed by the National Centre for Research and Development under grant No. SP/I/1/77065/10 by the strategic scientific research and experimental development program:
SYNAT - “Interdisciplinary System for Interactive Scientific and Scientific-Technical Information”.