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A review of the literature suggests the importance of a customer's attitude for the cognitive–affective process that derives from a transaction specific to a particular object. The authors examine how tourists’ attitudes toward rural tourism, as a new form of tourism, can affect both the quality and the satisfaction that the tourist associates with a specific facility. Although the authors do not...
A large cross-sectional survey was undertaken within Australia to investigate potential wine tourists’ intentions to take a wine-based vacation. Three wine tourism attitudinal dimensions were identified and confirmed using exploratory and confirmatory factor analyses. Structural equation modelling was employed to test a model, based on Theory of Planned Behaviour, predicting tourist intentions. In...
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