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Like other travel sectors, the incentive travel industry operates in a complex and dynamic environment and is now facing escalating challenges. Within this context, it is important to understand how managers perceive environmental forces that are driving their decision making and strategy formulation. This study uses cognitive mapping techniques to represent and interpret incentive travel managers’...
One of the core steps in all strategic management processes, but especially in tourism firms, is the consideration of the organisational environment. A methodology for scanning that environment is presented from the perspective of perceived environmental uncertainty, according to its dynamism and complexity. To that end, the Rasch model [Rasch, G. (1980). Probabilistic models for some intelligence...
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