Individual knowledge is not necessarily easy to be accessed. In some situation individual may prefer to hoard his/her knowledge till there is a motivational factor that promote or influence his/her knowledge sharing intention. In the university, knowledge is intensively created and disseminated through research and publication. Academicians will play their roles as knowledge provider and then transfer and share their knowledge via teaching, presentation at seminar and conferences and through continuous research programs. In common, it is believed that people within this institution would adopt a proactive approach to the development and sharing their knowledge. However, evidence suggests that this is not every time and everywhere case. As Donate and Canales (2012) suggest that the approaches adopted by the universities could be perhaps quite passive, limited and inconsistent. This study is conducted to study motivation and willingness of academics in participating themselves in knowledge sharing activities. This study is conducted among the academician in a public university. The study used a qualitative method where lecturers were interviewed to understand their approaches and type of motivation that influences their involvement in KS activities.