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During the last few years indirect measures of attitudes have been increasingly promoted. Because they are assumed to be less influenced by demand effects, these indirect measures would constitute a better basis to predict behaviour in some circumstances. In two studies, we examined the usefulness of the affective priming paradigm as an indirect measure of food likes and dislikes. Participants were...
The widespread use of dietary supplements and so-called 'functional foods' is thought to be partially motivated by self-control of health. However, whilst consumers want foods associated with well-being or disease prevention, they are unlikely to be willing to compromise on taste or technology. This presents a dilemma for promoters of functional foods.Middle-aged consumers' intentions to consume functional...
This survey showed that the values power (dominance over nature and resources) and universalism (respect for people and for nature) are related to attitudes toward genetically modified food (GMF) and organically grown food (OGF). Furthermore, these values have an influence on the centrality, commitment and ambivalence of these attitudes. Values that are positively related to an attitude influence...
The present study investigates the structure of attitudes towards genetically modified (GM) food. A total of 431 respondents completed a questionnaire measuring their overall attitude, cognition and affect towards GM food. A model with distinct positive and negative, affective and cognitive components and a separate factor for perceived risk and worry best accounted for the data. Negative - but not...
This research examined healthiness perceptions and how the information underlying food attitudes more generally relate to attitudes and behaviors. Participants completed attitudinal measures and various card-sorting tasks in which they rank ordered foods (pictures and/or nutrition labels) in terms of healthiness. Taste was found to be a stronger predictor of attitudes and past eating behavior than...
Attitudes towards healthy eating were explored according to dietary, lifestyle and socio-demographic correlates in a random sample of 1256 Irish adults. Data were obtained from an Irish cross-sectional survey (1997–1999). A self-administered questionnaire was used to obtain attitudinal information. Food consumption was estimated using a 7-d food diary. A majority of the sample had a positive attitude...
The purpose of the present study is to explore cultural differences in the meaning of convenience and the relationships between convenience, attitudes and fish consumption in five European countries. The results suggest that the meaning of meal convenience is not culture specific, whilst the absolute levels of convenience orientation and the perceived inconvenience of fish differ between cultures...
Recent research by Aikman, Crites, and Fabrigar [(2006). Beyond affect and cognition: Identification of the informational bases of food attitudes. Journal of Applied Social Psychology, 36, 340–382] suggests that food attitudes are comprised of five distinct informational bases: positive affect (e.g., calm, comforted), negative affect (e.g., guilty, ashamed), abstract cognitive qualities (e.g., healthy,...
In India, most of the diarrhoeal deaths among children (<5 years) are attributed to food and water contamination. Mothers are usually the final line of defence against food borne illnesses. Thus, the role of mothers in ensuring food safety at homes is well accepted. There are hardly any studies in India to understand their knowledge, attitudes and practices on food safety. The present study was...
Genetic modification remains a controversial issue. The aim of this study is to analyse the attitudes towards genetic modification, the knowledge about it and its acceptability in different application areas among German consumers. Results are based on a survey from spring 2005. An exploratory factor analysis is conducted to identify the attitudes towards genetic modification. The identified factors...
The consumption of energy-dense fast foods has been implicated as a causal factor in the development of obesity. The development of strategies to modify food choice behaviour requires an understanding of the behaviour and the driving factors. This study examined the rationale behind decisions to either choose or avoid fast foods. Drawing partly on the Theory of Planned Behaviour (Ajzen, (1988)), a...
This paper reports findings from a cross-sectional survey carried out in April–May 2006 among international students enrolled at Ghent University in Belgium. The aim of the study was to assess their knowledge and attitudes related to nutrition, perceived changes in dietary habits, perceived barriers to healthy eating and the determinants of dietary changes since their arrival in Belgium. In total,...
The purpose of this study is to explore how convenience orientation, perceived product inconvenience and consideration set size are related to attitudes towards fish and fish consumption. The authors present a structural equation model (SEM) based on the integration of two previous studies. The results of a SEM analysis using Lisrel 8.72 on data from a Norwegian consumer survey (n=1630) suggest that...
Commercial fruit and vegetable box schemes are rapidly growing initiatives that allow customers to make local, organic food choices. This study investigated the socio-demographic profile of consumers using local commercial box schemes, and investigated the barriers and motivations of customers. Cross-sectional surveys using identical questionnaires were conducted in Montpellier, France and Nottingham,...
Aims: This study aims to explore associations of attitudes towards breakfast, self-efficacy and normative perceptions (in relation to parents, peers and teachers) with breakfast skipping in 9–11-year-old schoolchildren in Wales. Methods: A cross-sectional design was employed. Data were collected using self-report measures of attitudes towards breakfast, parental and peer descriptive norms, parental,...
Previous work has been unclear as to how restrained eating is related to implicit attitudes towards food. The present paper introduces a new variant of the affective priming paradigm to measure implicit attitudes towards food among restrained and unrestrained eaters, using food pictures as primes and emoticons as targets. Results of two studies show that while unrestrained eaters evaluate palatable...
The new EU regulation on nutrition and health claims states that claims can be permitted only if they can be expected to be understood by consumers. Investigating determinants of consumer understanding of health claims has therefore become an important topic. Understanding of a health claim on a yoghurt product was investigated with a sample of 720 category users in Germany. Health claim understanding...
Genetically modified (GM) crops and food are still controversial. This paper analyzes consumers’ perceptions and institutional awareness and trust toward GM banana regulation in Uganda. Results are based on a study conducted among 421 banana-consuming households between July and August 2007. Results show a high willingness to purchase GM banana among consumers. An explanatory factor analysis is conducted...
Consumer food choice behaviour in post-industrial countries is complex and influenced by a multitude of interacting variables. This study looked at the antecedents of behaviour and examined salient food-related values and attitudes. To discover personal meanings and patterns of everyday food choices across different situations we used a qualitative approach in the form of repertory grid interviews...
The study explores young men's (n=290) attitudes towards food and eating before and during military service and their associations with eating of sweet and fatty foods. Before service eating of sweet foods was associated negatively with health interest and positively with craving for sweet foods and using food as a reward, and eating of fatty foods negatively with health interest. At six months of...
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