Individual Transferable Quotas (ITQs), also called “catch shares”, have been broadly adopted in the last two decades, at the same time that concerns about their equity and effectiveness in delivering the predicted outcomes have increased. This paper documents how an alternative fishermen-designed and operated system of spreading fishing effort to avoid the race for fish—called the lay-up system—worked effectively and equitably for four decades in the British Columbia halibut fishery before ITQs were introduced in this fishery. Why the lay-up system was allowed to collapse and its history ignored illustrates important roles played by conflicting ideologies, bureaucratic rationality, and the inability to imagine an alternative way of solving fisheries management problems. Trade-offs between the efficiency, equity, and effectiveness of halibut and other management systems are considered.