The main reasons for the recent growing concern about waste cooking oil (WCO) are the resulting effects of its improper disposal on one hand and viability input in biodiesel production on the other. This study applied contingent valuation method (CVM) to estimate households’ willingness to accept (WTA) collection and recycling of WCO in Petaling district, Selangor, Malaysia. The results revealed that the bid, income level, age level, higher educational level (university), Malay, Chinese, and female were the significant predictors of WTA. The mean WTA of the households was MYR 0.72 per kg of WCO and the annual running cost for the programme was MYR 9, 438, 829. These results will help the relevant authorities in their efforts to enhance WCO collection and recycling programme in Petaling District, Selangor.