The sketch presents news print media as a new idea in the market economy and mass society in 19th century. The author analyzes how this form of mass communication influences and affects the processes of democratization of a society - the beginnings of civil society. He showed origins of news media in Europe (France) and USA, in two different ways. Popular media were founded for 'private citizens' in politics, who were looking for 'easy information' (news) about social life or establishment, that buy print media for entertainment. Sensational press accommodates expectations and needs of lesser educated citizens, interested in scandals and gossip. The popular press is directed to readers of the 'lower culture', who like folk stories and folk entertainment. The commercialization of media caused the development of press and journalism, built lay-outs, comics, photos, headlines, leads, news. Process of commercialization has initiated the inclusion of many groups into a civil society.