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Source

Studia Commercialia Bratislavensia > 2015 > 8 > 29 > 139-152

Abstract

Identifiers

journal ISSN : 1337-7493
DOI 10.1515/stcb-2015-0013

Authors

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Štefan Žák

  • doc. Ing. Štefan Žák, PhD.; University of Economics in Bratislava, Faculty of Commerce, Department of Marketing, Dolnozemská cesta 1, 852 35 Bratislava

Keywords

Additional information

Publication languages: English
Data set: CEJSH

Publisher

De Gruyter Open
Sciendo

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Bibliography

  • Böhmerová, T. (2014). Slovenský marketér. Retrieved April 3, 2014 from

  • Esomar. (2014). ESOMAR Global Market Research 2014. Amsterdam: ESOMAR.

  • Hvizdová, E., & Miklošík, A. (2012). Manažment znalostí: personálne a technologické perspektívy. Bratislava: Vydavateľstvo EKONÓM.

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