Studia Ekonomiczne > 2014 > 194 > 31-53
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ISSN | 2083-8611 |
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Bibliography
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Armstrong G., Kotler P., Marketing - wprowadzenie, Wolters Kluwer, Warszawa 2012.
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Cervera A., Molla A., Sanchez M., Antecedents and consequences of market orientation in public organisations, "European Journal of Marketing" 2001, Vol. 35, No. 11/12.