Journal of Economics and Management > 2013 > 14 > 77-87
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ISSN | 1732-1948 |
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Bibliography
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Abratt R., Motlana P. (2002): Managing Co-Branding Strategies: Global Brands into Local Markets. "Business Horizons", Vol. 10-11.
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Balmer J.M.T. (2001): The Three Virtues and Seven Deadly Sins of Corporate Brand Management. "Journal of General Management", Vol. 27 (1).
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Chernatony L., McDonald M.H.B. (1994): Creating Powerful Brands. Butterworth- -Heinemann, Oxford.