The Infona portal uses cookies, i.e. strings of text saved by a browser on the user's device. The portal can access those files and use them to remember the user's data, such as their chosen settings (screen view, interface language, etc.), or their login data. By using the Infona portal the user accepts automatic saving and using this information for portal operation purposes. More information on the subject can be found in the Privacy Policy and Terms of Service. By closing this window the user confirms that they have read the information on cookie usage, and they accept the privacy policy and the way cookies are used by the portal. You can change the cookie settings in your browser.
Article contribution is to present in compound form results of survey about CRM systems performance, with orientation to exploitation of CRM software solutions, their assets towards development of relationships with customers and impact on company economic results. The author states, how perceive CRM concept personnel within several companies also reasons of CRM system implementation and what are expectations. Major part of article is valuation of CRM system and its performance in production companies.
VERSITA Central European Science Publishers, Warsaw; http://versita.com, in cooperation with journal/'s owner Faculty of Commerce, University of Economics in Bratislava; http://www.ueba.sk
VERSITA Central European Science Publishers, Warsaw; http://versita.com, in cooperation with journal/'s owner Faculty of Commerce, University of Economics in Bratislava; http://www.ueba.sk