Despite frequent claims of its proponents, contemporary mainstream linguistics still remains predominantly Anglocentric. Considering the relevance of its findings for other languages, in respect of both theory of grammar and its possible practical applications, this should certainly be changed. Moreover, irrespective of their theoretical persuasion, till recently most linguists tended to concentrate on construal of messages (cognition) rather than on processes involved in reception (communication), while literary studies traditionally concentrate on the latter. With recent developments, a widened perspective, with the scholars' attention being focused on the very nature of language and its interrelationships with biology on the one hand and culture on the other, has shifted the proportions, bringing lingustics closer to contemporary literary theory. It is claimed that in humanities - as well as in university education - applied linguistics, developed within a coherent theoretical framework, should be integrated with literary and cultural studies. Among contemporary linguistic theories the theory known as 'Cognitive Linguistics' seems to offer the most promising basis for such integration. The paper presents main tenets of the paradigm, with emphasis on those areas where interests of all the three disciplines meet and overlap. It is the realisation of this need for integration that gave rise to new but very dynamic, scholarly disciplines called 'Cognitive Stylistics' and 'Cognitive Poetics'. The last part of the paper brings a short survey of recent developments in these two fields.
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