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In the recent years, there has been a significant growth in the role of personal strategy in creating and developing competitive advantages of a company. More emphasis is put on the function of employees and their skills in assuring competitiveness on the market. Tourism industry is exceptionally dependent on human capital and its quality. For this reason it is extremely important to know the attitudes,...
The paper is an attempt to identify the direction of development that promotion tasks could take, and the way promotion could be adapted to future market conditions, resulting from changes that take place in the modern society. The authors also present and discuss selected instruments of promotion, considering their application in tourism. The point is that tourist products strongly influence promotion...
Familiarity with the essence, function, rules, methods and organisational forms of facultative and extramural education conducted in the context of sightseeing and tourism belongs to the significant elements of knowledge of teachers, lecturers, and researchers in the knowledge society. The cognitive and pedagogical advantages of such classes advocate including them in the discussion on the reform...
The purpose of the article is to research the nature of the projected package travel directive and its aims, scope, as well as the specific terminology, and to point out their importance for the future of tourism in the EU and in Poland. The author analyses the proposal of the European Commission for a directive of the European Parliament and of the Council on package travel and assisted travel arrangements...
Background. Tourism plays an increasing role in the Polish national economy. However, its positive impact on the economy is not possible without the implementation of tourism policy. One of its tasks is to analyse the market, including tourism demand (tourist traffic). The aim of the study is to determine the structure of the tourist traffic (domestic and foreign) in the Opole province in 2012. Material...
While economists, sociologists, geographers, psychologists and anthropologists have been systematically and successfully investigating many aspects of tourism for many years already, only recently there has been a growing awareness of the sociolinguistic nature of tourism and several linguists decided to remedy the deficiency. The paper is dedicated to an in-depth treatment of one particular dimension...
Events organized in cities are perceived as an important stimulus of tourism development. This refers especially to post-industrial cities, having problems with, among others, a negative image, which hinders them from staying competitive in the market. The aim of the paper is to evaluate the level to which selected post-industrial cities located in Southern Poland use events to support their development...
Background. A precondition of the existence of contemporary enterprises is a constant pursuit of new, innovative solutions. The most frequently encountered innovations in tourism are marketing and product ones, implemented by different tourism supply entities, including those called tourist attractions. Material and methods. The paper verifies the thesis that innovation perception is differentiated...
Background. The main aim of the paper was to evaluate prospects of tourism development by analysing the tourism impacts in Lower Silesian Natura 2000 sites. According to the European Union law, it can be the reason to reduce tourism flows and investments at this kind of protected areas. Material and methods. The main research materials were plans of protection tasks, which were analysed. The research...
Background. The article presents the results of a survey conducted among visitors to the geosites in the Stronie Śląskie municipality: the Niedźwiedzia Cave and the defunct uranium and fluorite mine in Kletno. Material and methods. The basic data collected on-site include the demographic features (such as gender, age, level of education, occupation, origin), tourist behaviour (length of stay, accompanying...
Background. Natura 2000 is a conservation network developed in all EU member countries. It is designated to support the long-term survival of most valuable and threatened species and habitats. Almost half of the Sudetes area, where tourism is one of the significant functions, is included in that network. The main aim of the paper was to evaluate the role of Natura 2000 sites for the socioeconomic...
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