-
1. Armstrong G., Kotler Ph., 2011. Principles of Marketing by Gary Armstrong and Philip Kotler (2011, Hardcover). Retrieved June 28, 2014, from http://www.ebay.com/ctg/Principles-Marketing-Gary-Armstrong-and-Philip-Kotler-2011-Hardcover-/1699446
-
2. Anderson S.P., Renault R., 2009. Comparative advertising: disclosing horizontal match information. The RAND Journal of Economics, 40(3), 558-581. http://doi.org/10.1111/j.1756-2171.2009.00077.x1
-
3. Argyres N., Bercovitz J., Zanarone G.J.S.M.J., 2019. The role of relationship scope in sustaining relational contracts in interfirm networks, Strategic Management Journal, 41(2), 222-245.
-
4. Aribarg A., Schwartz E.M., 2020. Native Advertising in Online News: Trade-Offs Among Clicks, Brand Recognition, and Website Trustworthiness. Journal of Marketing Research, 57(1), 20-34. http://doi.org/10.1177/0022243719879711
-
5. Bartikowski B., Walsh G., Beatty S.E., 2011. Culture and age as moderators in the corporate reputation and loyalty relationship. Journal of Business Research, 64(9), 966-972. http://doi.org/10.1016/j.jbusres.2010.11.019
-
6. Bill F., Feurer S., Klarmann M., 2020. Salesperson social media use in business-to-business relationships: An empirical test of an integrative framework linking antecedents and consequences. J. of the Acad. Mark. Sci. http://doi.org/10.1007/s11747-019-00708-z
-
7. Chu S.-C., Kim Y., 2011. Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites. International Journal of Advertising, 30(1), 47-75. http://doi.org/10.2501/IJA-30-1-047-075
-
8. Filatotchev I., Wei L.Q., Sarala R.M., Dick P., Prescott J.E.J.J.o.M.S., 2020. Connecting Eastern and Western Perspectives on Management: Translation of Practices Across Organizations, Institution and Geographies, Journal of Management Studies, 57(1), 1-24.
-
9. Graf-Vlachy L., Oliver A.G., Banfield R., König A., Bundy J., 2020. Media Coverage of Firms: Background, Integration, and Directions for Future Research, Journal of Management, 46(1), 36-69. http://doi.org/10.1177/0149206319864155.
-
10. Gulbrandsen I.T., Plesner U., Raviola E.J.I.J.o.M.R., 2019. New media and strategy research: towards a relational agency approach, International, Journal of Management Reviews, 22(1), 33-52.