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Цель статьи представление выгод, вытекающих из использования сбалансированной системы показателей (англ. Balanced Scorecard) в процессе формулировки и осуществления стратегии на туристическом предприятии. Сбалансированная система показателей является инструментом, которьш позволяет перевести стратегию в конкретные задания и измерять их осуществление отдельными ячейками и организационными единицами...
In his article, the author presents the issues related to the analysis of effectiveness of marketing research in firms, paying particular attention to the need of implementation and carrying out within organisation the economic analysis and control of resources spent on this sphere of enterprise's activities. He discussed the subject matter of measurement of effectiveness of marketing research, the...
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